Illustration & design
working as one. No
shortcuts. No one
size fits all solutions.
© Curated Designs
(WDX® — 02)
Graphic Design
© Curated Designs
Graphic Design
© Curated Designs
Graphic Design
© Featured Projects
(WDX® — 03)
Creative Development
© Featured Projects
Creative Development
© Featured Projects
Creative Development
© Capabilities
(WDX® — 04)
Creative Execution
© Capabilities
Creative Execution
Services
(4)
Intentional
Expressive
Adaptable
Grounded
01
Brand Identity
From logos to full systems, I build brands that are clear, cohesive, and built to last. Designed with intention, not just aesthetics.
02
Graphic Design
Versatile design solutions that adapt across print and digital, grounded in strong visuals and built to communicate with purpose.
03
Packaging Design
Packaging that doesn’t just sit on a shelf, but tells a story, functions seamlessly, and creates a tangible brand experience.
04
Custom Illustration
Custom visuals that bring personality and depth. Crafted to feel distinct, expressive, and fully ownable to your brand.
Brand Identity
From logos to full systems, I build brands that are clear, cohesive, and built to last. Designed with intention, not just aesthetics.
Graphic Design
Versatile design solutions that adapt across print and digital, grounded in strong visuals and built to communicate with purpose.
Packaging Design
Packaging that doesn’t just sit on a shelf, but tells a story, functions seamlessly, and creates a tangible brand experience.
Custom Illustration
Custom visuals that bring personality and depth. Crafted to feel distinct, expressive, and fully ownable to your brand.
Brand Identity
From logos to full systems, I build brands that are clear, cohesive, and built to last. Designed with intention, not just aesthetics.
Graphic Design
Versatile design solutions that adapt across print and digital, grounded in strong visuals and built to communicate with purpose.
Packaging Design
Packaging that doesn’t just sit on a shelf, but tells a story, functions seamlessly, and creates a tangible brand experience.
Custom Illustration
Custom visuals that bring personality and depth. Crafted to feel distinct, expressive, and fully ownable to your brand.
© Personal Profile
(WDX® — 05)
Creative Mind
© Personal Profile
Creative Mind
© Personal Profile
Creative Mind
I balance creative direction with execution, shaping brand systems that are both unforgettable and built to work in the real world.
I balance creative direction with execution, shaping brand systems that are both unforgettable and built to work in the real world.
© Experience
(WDX® — 05)
Creative Craft
© Experience
Creative Craft
© Experience
Creative Craft
Experience
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Expereince
C
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Experience
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Global
Creative Collabs
Studio
Creative Partnerships
Bunky Protein Popcorn
Aug 2025 - Present
Lead Graphic Designer
Los Angeles, CA
USF Football Players
Dec. 2024
Portrait Illustrator
Tampa, FL
Palm River Elementary
Jul. 2024
Rebrand Designer
Tampa, FL
Mendenhall Elementary
Jun. 2024
Rebrand Designer
Tampa, FL
University of South Florida
Apr. 2024 – Present
Lead Student Designer
St. Petersburg, FL
Bunky Protein Popcorn
Aug 2025 - Present
Lead Graphic Designer
Los Angeles, CA
USF Football Players
Dec. 2024
Portrait Illustrator
Tampa, FL
Palm River Elementary
Jul. 2024
Rebrand Designer
Tampa, FL
Mendenhall Elementary
Jun. 2024
Rebrand Designer
Tampa, FL
University of South Florida
Apr. 2024 – Present
Lead Student Designer
St. Petersburg, FL
Bunky Protein Popcorn
Aug 2025 - Present
Lead Graphic Designer
Los Angeles, CA
USF Football Players
Dec. 2024
Portrait Illustrator
Tampa, FL
Palm River Elementary
Jul. 2024
Rebrand Designer
Tampa, FL
Mendenhall Elementary
Jun. 2024
Rebrand Designer
Tampa, FL
University of South Florida
Apr. 2024 – Present
Lead Student Designer
St. Petersburg, FL
© Testimonials
(WDX® — 06)
Real Feedback
© Testimonials
Real Feedback
© Testimonials
Real Feedback
Testimonial - Reviews - Real Feedback
Testimonial - Reviews - Real Feedback
Testimonial - Reviews - Real Feedback
"Haley is one of the most talented individuals I have met. As a graphic designer, she has an exceptional ability to take a concept or vision and bring it to life. She consistently produces work that adheres to the university’s strict brand guidelines while still adding her own creative flair, resulting in designs that are both polished and impactful."
Skye Rodriquez
Marketing Supervisor, University of South Florida
"Haley is one of the most talented individuals I have met. As a graphic designer, she has an exceptional ability to take a concept or vision and bring it to life. She consistently produces work that adheres to the university’s strict brand guidelines while still adding her own creative flair, resulting in designs that are both polished and impactful."
Skye R.
Marketing Supervisor, University of South Florida
"Haley Dragon has been integral to bringing the BUNKY vision to life. She's built our visual identity from the ground up, and she's the rare designer who's deeply collaborative and incredibly fast — she'll jump on something with you and turn around great work without missing a beat. She really knows her craft, and it shows."
Davis Freeman
CEO & Founder, Bunky Protein Popcorn
"Haley Dragon has been integral to bringing the BUNKY vision to life. She's built our visual identity from the ground up, and she's the rare designer who's deeply collaborative and incredibly fast — she'll jump on something with you and turn around great work without missing a beat. She really knows her craft, and it shows."
Davis F.
CEO & Founder, Bunky Protein Popcorn
"Haley is a dedicated designer, pushing her creativity further and further with every project. She is a chameleon when it comes to her work; she follows the client’s guidelines while putting her creative flair to complement the brand. I have witnessed her incredible illustration skills to add a distinct artistic signature to her work, giving each piece a design that is uniquely hers. She has been a joy to work with, and I am excited to see what her future holds."
Stephanie Jochman
Lead Graphic Designer, University of South Florida
"Haley is a dedicated designer, pushing her creativity further and further with every project. She is a chameleon when it comes to her work; she follows the client’s guidelines while putting her creative flair to complement the brand. I have witnessed her incredible illustration skills to add a distinct artistic signature to her work, giving each piece a design that is uniquely hers. She has been a joy to work with, and I am excited to see what her future holds."
Stephanie J.
Lead Graphic Designer, University of South Florida
"Haley Dragon is a thoughtful and driven designer whose work reflects both strong conceptual thinking and real-world experience. Her initiative, professionalism, and commitment to growth make her an outstanding emerging creative."
Jennifer Yucus
Professor & Design Professional, University of South Florida
"Haley Dragon is a thoughtful and driven designer whose work reflects both strong conceptual thinking and real-world experience. Her initiative, professionalism, and commitment to growth make her an outstanding emerging creative."
Jennifer Y.
Professor & Design Professional, University of South Florida
"In my class, Haley consistently set herself apart. She was highly professional, always a step ahead, and went well beyond expectations, approaching the work from every possible angle. She presented with confidence, interacted with the client in a professional manner, and delivered beautifully art directed logo concepts with an excellent use of color. Her work made such an impact that she continued with the client as a freelancer."
Kim Bryant
Adjunct Professor, USF & Creative Director, PPK
"In my class, Haley consistently set herself apart. She was highly professional, always a step ahead, and went well beyond expectations, approaching the work from every possible angle. She presented with confidence, interacted with the client in a professional manner, and delivered beautifully art directed logo concepts with an excellent use of color. Her work made such an impact that she continued with the client as a freelancer."
Kim B.
Adjunct Professor, USF & Creative Director, PPK
© Awards
(WDX® — 07)
Selected Honors
© Awards
Selected Honors
© Awards
Selected Honors
Awards
(4)
Dean's List
ADDY Awards
King O'Neal
Director's Award
Highest Honor
The Dean's List of Scholars
An academic honor awarded to the top 10% of students within their major. Recognizing consistent, high-level performance across all eight semesters.
Gold
Student ADDY Award
A Gold ADDY Award recognizing excellence in packaging design within the student category. Awarded for my project, Campus Craft, as a fully realized brand and packaging system.
Highest Honor
King O'Neal Scholar
The university’s highest undergraduate distinction, awarded to graduating students who achieve a perfect 4.0 GPA and are formally recognized at commencement for academic excellence.
Highest Honor
USF Director's Award
A merit-based academic scholarship awarded to high-achieving students, recognizing sustained performance and continued academic standing over time.
Highest Honor
The Dean's List of Scholars
Gold
Student ADDY Award
Highest Honor
King O'Neal Scholar
Highest Honor
USF Director's Award
Highest Honor
The Dean's List of Scholars
Gold
Student ADDY Award
Highest Honor
King O'Neal Scholar
Highest Honor
USF Director's Award
© Help Center
(WDX® — 11)
Clarifications
© Help Center
Clarifications
© Help Center
Clarifications
FAQ.
Clarifying deliverables before they begin with real process and open honesty.
01
What services do you offer?
02
What is your typical turnaround time?
03
What tools do you works with?
04
Do you handle both design and production?
05
What is your process like?
06
Can you work with my budget?
What services do you offer?
What is your typical turnaround time?
What tools do you works with?
Do you handle both design and production?
What is your process like?
Can you work with my budget?